The Magppie brand was launched in 2000 with its emphasis on stainless steel great design. It is an international brand and enjoys a presence in over 20 countries including Italy, Denmark, Greece, India, Japan, USA and Australia. Designers include Karim Rashid, Harry Paul, Lisa Smith, Roberto Giacomcci, Michael Graves and Matteo Ragni. The major focus of the Magppie design is food, form and functionality. Magppie takes inspiration from different cultures, lifestyles and food habits and supports it with superior understanding of changing aspirations. Many of them so inspiring in their overall presence that they are acknowledged as highly prized collector‰Ûªs items by international museums like Museums of Modern Art(MOMA).